The platform is rolling out a updated setting that enables them to cut down on the volume of AI-created content appearing in their timelines. This move comes as the service disclosed that it presently contains over 1 billion AI videos.
Testing and Rollout
This change is undergoing trials over the coming weeks before a widespread launch. This development coincides with a rise in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately a tenth of the most rapidly expanding video streams on another major platform exclusively feature AI-generated videos. A significant portion of this material is classified as mass-produced AI material, a phrase for substandard, bulk-generated content that is often absurd or bizarre.
Our research shows that a lot of users enjoy content created using AI tools, including AI artwork to informative clips, and we intend to provide users the option to see more or less of that, depending on their own preferences,” commented a platform representative.
Scale of AI Content
The service disclosed that there are presently over a billion videos on its app identified as made with AI. Overall, over 100 m videos are uploaded to the app each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Users will be capable of limit or boost the amount of AI-generated videos they view by opening the content preference setting in the app and picking “AI-generated content”. Additional categories that can already be adjusted under the setting include news, clothing, beauty, and choreography.
Content Labeling and Policies
The platform’s guidelines require content makers to tag “realistic” AI-made content, and it bans harmful AI impersonations of well-known individuals or emergencies. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Furthermore, the app will now apply an artificially created tag to content created with its built-in AI features, or flagged by an collaborative effort for spotting AI-generated material. This measure is aimed to stop users from seeking to circumvent the tagging system.
Educational Initiatives
TikTok is additionally establishing a $2 million awareness program for professionals and institutions to create informative material about ethical AI use. This project will assist educational bodies dedicated to training computer science.
Moderation Strategy
TikTok has supported its safety measures, following debate over proposals to make redundant a large number of content moderators in the United Kingdom. It is set to eliminate hundreds of positions in its content moderation department in London, with labor groups and digital protection specialists expressing worry that humans are being replaced by automated systems.
A senior executive clarified that human moderation would continue to be important, but automated tools can protect employees by eliminating the most distressing content before it has to be seen by humans. The company announced a 76% decrease in shocking and graphic content handled by human moderators over the past year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” she said. “We’ll have staff as involved in the system, but we also think it’s very important to minimize viewing of dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
